2008 Brand Survey

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editors notes
       
Darren Davis

In this expanding green building movement, the focus often seems to be on small, independent builders who commit to eco-friendly projects exclusively or nearly exclusively. These are the builders who dedicate their efforts on individual custom green homes and prototype sustainable communities. With such specific projects, they are able to experiment

 

One day, entire LEED certified communities could be a reality. Until then, high-quantity builders should be challenged to find ways to incorporate practical eco-friendly building practices into all of their properties.

 

One builder is doing just that, which is why we just to feature John Laing Homes’ as our first ever Green Homebuilder of the Year. John Laing Homes’ has made a distinct point to construct their new Southern California properties using eco-friendly practices that can be incorporated into all of their properties. Read more inside to see how they are taking steps towards massproducing green.

 

 

Best,

Darren Davis
Editor
ddavis@penpubinc.com

with new green technology and building techniques, thus making them the avant-garde of green homebuilding.


These focused, eco-centric projects are fascinating and deserving of the attention they garner. But if sustainable building practices are to become the industry norm, it is the large developers that are going to have to lead the way. Yet consensus seems to be that big builders are making less progress in green building compared to their smaller counterparts.

 

I believe that in many cases this is an unfair assumption, as it is unrealistic to curve any “green grade” based on the eco viability of specialized projects. After all, how rational would it be for a large builder to outfit each and every one of their units with amenities that would make them LEED Platinum certifiable? They would have a plethora of energy-efficient but utterly vacant properties, as the cost to achieve LEED Platinum status would drastically drive
up home prices.