How to capitalize on homeowner demand for wellness living spaces
As buyers spend more time at home and are more discerning when choosing a new home, demand is growing for above-standard health and wellness certifications. Incorporating wellness design helps builders boost buyer satisfaction, increase home durability and differentiate their projects.
According to the Global Wellness Institute, the global wellness economy now stands at $6.3 trillion, with the Wellness Real Estate sector increasing 18% annually.
The National Green Building Standard (NGBS) Green +WELLNESS certification offers an opportunity to leverage energy-efficient practices to improve physical, mental and behavioral health across new and remodeled homes.
The certification targets goals on universal design, material selection, residential comfort and pollution prevention.
“Buyers are now starting to demand [health and wellness] components and practices to be in their homes,” said Marla Esser Cloos, an NGBS green verifier and former NAHB Healthier Homes and Communities Subcommittee chair. “A lot of things that [builders] do to support energy efficiency measures have a component practice that helps to support health and wellness, or it may be the same practice that supports both.”
