Study reveals increased interest in green homes
A recent National Association of Home Builders (NAHB) study found both an increased interest in green homes and a high satisfaction rate among homeowners after purchasing an energy-efficient home. Key findings of the study revealed that 92% of survey respondents would purchase another green home, 90% were satisfied knowing they “did the right thing” in buying a sustainable home and 71% believed green homes are of higher quality. Homeowners also provided feedback on what influenced their decisions to purchase a green home, as well as the sustainable features they value most. According to respondents, low utility bills, energy efficiency and better insulation topped the list of features they valued most in their newly purchased green home.
“Historically, studies have focused on interest in green among buyers in the market or on trends as reported by industry professionals. While that’s certainly important information for all those in the industry, it doesn’t always get to the heart of what new buyers want to know, which is, ‘How satisfied are green homeowners with their decision?’” said NAHB Energy and Green Building Subcommittee Co-Chair Matt Belcher.
